Poisson Regression: Modeling Traffic Accident Counts Based on Road Conditions and Demographics
Background

Traffic accidents are a major public safety concern, and many factors contribute to accident frequency. This study will analyze how road conditions, weather, and demographics influence accident rates using Poisson regression.

Possible Research Questions
  • Do certain road conditions (e.g., wet roads, construction zones) lead to higher accident frequencies?
  • How does driver age and experience impact accident counts?
  • Does population density correlate with accident frequency in urban vs. rural areas?
Possible Data Sources
  • National Highway Traffic Safety Administration (NHTSA) Crash Data
  • Federal Highway Administration (FHWA) Traffic Volume Reports
  • Local Department of Transportation Data
Key Variables
Dependent Variable: Number of accidents at a given location (count variable)
Independent Variables: Weather conditions, road type, speed limits, driver demographics, traffic volume, urban vs. rural, etc.
Methods
  • Use Poisson regression to model accident frequency as a function of predictor variables.
  • Check for overdispersion (considering a negative binomial model if necessary).
  • Assess model goodness-of-fit using deviance and AIC/BIC criteria.